Analytics Manager (MMM)

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Location: Wood Lane, London W12, UK

Analytics Manager (MMM)

Full-time | Data Sciences | Marketing And Advertising | Mid-Senior Level
Job ID: REF183834J

Company Description

Spark Foundry make up part of a thriving global media network and are part of the Publicis Groupe, one of the world’s leading communications groups. We are globally connected with over 8,000 employees in 110 offices across 70 countries.

Who We Are in the UK? 

Spark Foundry, the Acceleration Agency.

We help brands to identify, learn and respond to opportunities faster than the competition.

Every client has an area of their business they need to accelerate, from short-term goals to long-term transformation.

We’ve proven our approach during the most difficult year on record. Now we’re using it to provide a launchpad for their future.

Come be an accelerator with us.

How we accelerate

  • Planning: an approach that works in practice rather than theory, arming planners with the ability to create cutting edge campaigns
  • Intelligence: a suite of tools that give definitive answers to big questions, and uncovers actionable insights about real people
  • Trading: a model built on flexibility and trusted relationships, underpinned with bold guarantees
  • Relationships: a culture of asking challenging questions to better understand the brief – we are not a ‘yes’ agency
  • People: a strong history of recruiting talent from diverse backgrounds and accelerating their careers

Job Description

This role will suit you if you have developed a solid analytical understanding in your early years within the industry and would like to develop these skills further. We are looking for someone who enjoys seeing your work influence client’s decisions and understands the need for clear recommendations from analytics projects to enable this.

You who would enjoy being part of a small but ambitious team and would enjoy the opportunities this would present them.

The role of Senior Analyst is responsible for:

• Conducting the appropriate analytics techniques on available data. This will focus on Market Mix Modelling but will also include a wider range of techniques such as portfolio management and digital analytics.

• Deriving meaningful insights from the results of a project

• Running and delivering practical and implementable media optimisation scenarios supporting the decision-making process for the planning teams

• Communicating results to internal teams, and establishing buy-in of recommendations

• Working within a team of 2-3 people to ensure project deliverables are produced on time.

• This is a hands-on role: Collecting data from relevant sources, checking for accuracy and formatting for analytics

• Developing strong working relationship with the account planning teams and foster a culture of information sharing

 • Showcase Media Mix Modelling and its benefits to planning teams to create agency wide awareness

• Learning, implementing optimization tools in cooperation with the wider data science team



To be successful in this role you will:

• Have a working knowledge of data analytics and statistics or econometrics

• Be highly numerate and analytical

• Be highly diligent and be able to conduct analysis with a high degree of accuracy.

• Have a proven ability to convert analysis into real world actionable solutions ,

• Understand marketing strategy and business issues across clients.

• Have experience conducting econometric modelling – ideally in the field of marketing

• Show a good understanding of MMM model output implications on media planning

• Have experience using modelling platforms (e.g. EViews, MassTer, Stata etc.)

• Have excellent knowledge of the Microsoft suite (Teams, Excel, Powerpoint),

• Experience of other analytics techniques is desirable but not essential

• Knowledge of a programming language (such as R/Python) is desirable but not essential

Additional Information

We are diverse though our experience, people and the clients we look after - and we celebrate that diversity. Our people hold us accountable to our beliefs and via regular surveys and our grass roots D&I team, The Collective, and internal next generation board, Firestarters, we hold regular events and work continually towards generating ideas, initiatives and educating our people to ensure we are a diverse and inclusive agency.

As part of our dedication to create an inclusive and diverse workforce, Spark Foundry is committed to equal access to opportunity for people without regard to race, age, sex, disability, neurodiversity, sexual orientation, gender identity or religion. We are committed to providing reasonable adjustments for employees with disabilities and for candidates in our application process. If you need assistance or adjustment due to a disability, please contact us.

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