Head of Data & Analytics

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Location: Wood Lane, London W12, UK

Head of Data & Analytics

Full-time | Data Sciences | Marketing And Advertising | Director
Job ID: REF127106T

Company Description

Spark Foundry make up part of a thriving global media network and are part of the Publicis Groupe, one of the world’s leading communications groups. We are globally connected with over 8,000 employees in 110 offices across 70 countries.

Who We Are in the UK? 

Spark Foundry, the Acceleration Agency.

We help brands to identify, learn and respond to opportunities faster than the competition.

Every client has an area of their business they need to accelerate, from short-term goals to long-term transformation.

We’ve proven our approach during the most difficult year on record. Now we’re using it to provide a launchpad for their future.

Come be an accelerator with us.

How we accelerate

  • Planning: an approach that works in practice rather than theory, arming planners with the ability to create cutting edge campaigns
  • Intelligence: a suite of tools that give definitive answers to big questions, and uncovers actionable insights about real people
  • Trading: a model built on flexibility and trusted relationships, underpinned with bold guarantees
  • Relationships: a culture of asking challenging questions to better understand the brief – we are not a ‘yes’ agency
  • People: a strong history of recruiting talent from diverse backgrounds and accelerating their careers

Job Description

The Head of Data & Analytics is responsible for driving forward all data and analytics projects across the business.  We are putting data capability right at the centre of our offering and as such the Spark Foundry Data & Analytics team are integrated fully with Publicis Groupe Data, Tech and Insight (DTI) offering, plugging into all data initiatives.

You will be a senior analytics person who possess' a wide, deep and practicing understanding of analytic methodologies and approaches to work closely with our senior leadership team in international.

On the analytics side, you should be a proven expert in applying and fitting diverse analytic methodologies to problem solving in marketing mix modelling, brand equity, price and promotion and forecasting. You should be comfortable establishing measurement frameworks and translating these into test and learn roadmaps.

On the reporting side, you should be comfortable with using media and reporting dashboards, leading a team to pull the reports, and to guide on how to create insights and action them.



To be successful in this role you will need:

  • Strong experience of proven leadership in analytics and in working with cross-functional internal and client teams.
  • Significant experience with business intelligence advanced marketing analytics, marketing mix modelling, measurement frameworks or other related analytics experience.
  • A ‘Pitch expert’ confident in presenting and delivering new business 
  • A strong understanding of media and emerging media and applicable analytics & reporting is essential
  • Ability to work collaboratively and as a partner with a senior team executives and analytic & reporting team to produce cohesive, well-thought out, value-based presentations for clients.
  • A diverse mix of data management and analytic / reporting vertical experience
  • Advanced skills in analytic software tools (such as R, Python, Tableau, Alteryx etc) as well as a strong understanding of statistical methodologies and approaches that are often used in marketing mix modelling, pricing and promotion, brand equity analysis and forecasting.
  • Outstanding work ethic, passion for the business and team and a mental flexibility to help design and develop the right practical solution in order to create high-value deliverables in a timely, accurate and complete manner for our clients

Additional Information

We are diverse though our experience, people and the clients we look after - and we celebrate that diversity. Our people hold us accountable to our beliefs and via regular surveys and our grass roots D&I team, The Collective, and internal next generation board, Firestarters, we hold regular events and work continually towards generating ideas, initiatives and educating our people to ensure we are a diverse and inclusive agency.

As part of our dedication to create an inclusive and diverse workforce, Spark Foundry is committed to equal access to opportunity for people without regard to race, age, sex, disability, neurodiversity, sexual orientation, gender identity or religion. We are committed to providing reasonable adjustments for employees with disabilities and for candidates in our application process. If you need assistance or adjustment due to a disability, please contact us.

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