Insights Accelerated Q3 2024

Welcome to the third Insights Accelerated report of 2024, exploring consumer trends in diversity in advertising, sustainability and gaming and tech.

In the realm of diversity, we observed a promising increase in consumer sentiment towards representation in advertising post-election, though concerns about tokenism persist. TV and YouTube continue to excel in representation across diverse groups.

Brands have an opportunity to leverage these channels for authentic engagement and to stand out by committing to long-term DE&I strategies.

In gaming, the launch of the new PlayStation 5 Pro console has reignited interest in legacy titles (e.g. Mario, Sonic & Pokémon), demonstrating the enduring appeal of classic gaming franchises.

Download the report to find out more!