From Diwali to Christmas: how should advertisers celebrate key cultural moments?
đ„ In The Drumâs latest piece, IAB UK members share their thoughts on how advertisers can maximise their festive campaigns in 2024.
đ Sameeha Choudhury, UK Group Account Director, emphasises the importance of inclusivity - "to ensure that campaigns celebrating special occasions resonate with everyone, they must be relatable to audiences across different socioeconomic, racial, and religious backgrounds."
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