Acceleration is the difference between getting ahead or falling behind
Find out how we help brands to identify, learn and respond to opportunities faster than the competition
Woodford Reserve: Sense Check
We helped Woodford Reserve bring to life the synergy of their brand and the Old Fashioned Cocktail in a fresh, out-of-the-box manner to deliver quality content with intriguing creative and stimuli that laddered up to their ATL 'Spectacle of the Senses' messaging. We partnered with VICE to co-produce a campaign that enabled Woodford to engage with a broader audience, embracing a new, inclusive generation of bourbon drinkers, while breaking away from stereotypes in the category. Throughout, we linked the campaign assets to Woodford’s ecommerce pages to create a seamless customer journey.
Rail Delivery Group: Putting an end to lockdown isolation
We helped the UK return to train travel after Covid by creating a TikTok campaign for Rail Delivery Group that shared the stories of those who had been the most isolated during lockdown. By inviting viewers to share their own stories through our hashtag challenge, we sparked a tidal wave of participation and national debate.
Crucial: Full funnel ecommerce to outpace the competition
As the pandemic forced the world to WFH in 2020, demand for consumer electronics exploded as chips shortages limited stock. For Crucial, this meant refocussing their strategy across their ecommerce ecosystems. We created a full-funnelled media plan to identify in-market audiences and target them with interest-based messaging before directing them to the most relevant tools and content. We outpaced the rest of the market as our streamlined investment strategy led to an increase in share of voice, site traffic and loyalty levels.
Boursin had been in long-term decline, with decreasing sales and penetration in a growing category. To compound matters, the brand had an over-reliance on the Christmas period to drive sales. In response, in collaboration with the Boursin Marketing team, we delivered a long-term campaign to reverse the declines in sales and penetration. The results included: higher sales at a higher value; increased penetration; and a growth rate 7x that of the category.