Our Work

Acceleration is the difference between getting ahead or falling behind
Find out how we help brands to identify, learn and respond to opportunities faster than the competition

Currys: One man’s trash is another man’s treasure

We helped Currys increase e-waste recycling in the UK during a cost-of-living crisis with an uplifting message about sustainability.

ASDA drives incrementality with GA4’s predictive audiences

Spark Foundry helped ASDA find the best methods for adding new audiences into their existing programmatic strategies, driving lift in ROAS and reducing COA.

Takis: This campaign was an unmitigated disaster!

In 2021 we launched popular Mexican crisp brand Takis. With a tiny launch budget vs. the noisy big competitor spenders we knew we had to do something bold to stand out. From research we found our Gen Z audiences were anti-government so we took an unusual political stance of agreeing with the government about HFSS and told our audience not to eat Takis through a 50 foot projection on the Houses of Parliament and supported via social media. This stance didn’t work; following huge coverage and social chatter the SOM grew 17x faster than our SOV should have delivered, plus 4x more bags were eaten than forecasted.

Boursin

Boursin had been in long-term decline, with decreasing sales and penetration in a growing category. To compound matters, the brand had an over-reliance on the Christmas period to drive sales. In response, in collaboration with the Boursin Marketing team, we delivered a long-term campaign to reverse the declines in sales and penetration. The results included: higher sales at a higher value; increased penetration; and a growth rate 7x that of the category.