Page Hero Hero Content WYSIWYG Our Work Acceleration is the difference between getting ahead or falling behind Find out how we help brands to identify, learn and respond to opportunities faster than the competition Body Content Takis: This campaign was an unmitigated disaster! In 2021 we launched popular Mexican crisp brand Takis. With a tiny launch budget vs. the noisy big competitor spenders we knew we had to do something bold to stand out. From research we found our Gen Z audiences were anti-government so we took an unusual political stance of agreeing with the government about HFSS and told our audience not to eat Takis through a 50 foot projection on the Houses of Parliament and supported via social media. This stance didn’t work; following huge coverage and social chatter the SOM grew 17x faster than our SOV should have delivered, plus 4x more bags were eaten than forecasted. READ MORE
