Insight
Get the latest insight and thinking from Spark Foundry
Insights Accelerated: Q3 2024
Welcome to the third Insights Accelerated report of 2024, exploring consumer trends in diversity in advertising, sustainability and gaming and tech.
Insights Accelerated: Q2 2024
Welcome to the second Insights Accelerated report of 2024, exploring consumer trends in diversity in advertising, sustainability and gaming and tech.
Insights Accelerated: Q1 2024
Welcome to the first Insights Accelerated report of 2024! Q1 saw consumer trends across diversity, sustainability and gaming and tech develop in surprising directions, leading to interesting comparisons with Q4 of last year.
Lessons from Black Friday
Three trends to consider in planning for 2023.
Delving into the cost-of-living crisis
We delve deeper into the latest developments in the cost-of-living crisis, the seismic impact it's having on consumers, and critically how advertisers should react in a fast-changing media landscape.
Advertising in a Recession
An overview of the approaching economic impacts and how brands can use them to their advantage.
2022 Market Headlines: Summer Edition
The after-effects of the pandemic, the ongoing war in Ukraine, the Cost of Living Crisis and the first ever winter Men’s Football World Cup are but a few of the factors impacting the UK media market this year. In the face of such turbulence, staying abreast of changes in the media market will be crucial for advertisers looking to plan ahead. To help, Spark Foundry will be bringing you quarterly updates on pricing and the latest news on some of the challenges that brands face in the coming months.
Navigating a Cookieless Future
In mid-2023, third-party cookies are likely to be removed from Google Chrome – the start of the cookieless future. Read the insights from our March '22 webinar and panel debate which explored the implications for advertisers and brands alike.
Google Sunsets FLoC and Introduces Topics
In early 2022 Google announced that they would be changing the way in which they remove 3rd party cookies from Google chrome. Specifically, they’re no longer doing “Federated Learning of Cohorts” (FLoC) and they’re now doing “Topics”. What is FLoC, what are Topics, what does it mean for advertisers and the industry – let’s find out.
IAB Pop-ups are Not GDPR Compliant
On the 2nd February 2022, the Belgian Data Protection Authority (acting on behalf of the EU) made a draft ruling that cookie consent popups (the ones you see when you go to a website and it asks for consent to track you) are not GDPR compliant. We delve in to the detail.