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Google Sunsets FLoC and Introduces Topics

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In early 2022, Google announced that they would be changing the way in which they remove third-party cookies from Google Chrome. Specifically, they’re no longer doing “Federated Learning of Cohorts” (FLoC) and they’re now doing “Topics”. What is FLoC, what are Topics, what does it mean for advertisers and the industry – let’s find out.

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