Insights Accelerated Q4 2024

Welcome to the latest Insights Accelerated Report, looking at Q4 2024, where we delve into the evolving landscape of diversity in advertising, sustainability, and advancements in gaming and technology.

When it comes to diversity, our findings reveal a significant surge (40% year-on-year growth) in how well represented people felt in advertising in Q4 last year. Festive advertising has become a powerful vehicle for representation and brands have embraced diversity within their brand stories. Additionally, Jaguar’s bold rebrand showcased how one company rebrand can influence a whole industry and capture public attention.

The gaming sector continues to blend boundaries, with collaborations such as Squid Game’s integration into Call of Duty, resulting in increased engagement. With the upcoming release of the Nintendo Switch 2, the gaming industry is poised to captivate a wider audience by tapping into the portability elements of the device, targeting audiences in different stages of their day through gaming partnerships.

Sustainability suffers from mixed signals. Search trends are showing a renewed interest in plant-based options, particularly during festive periods, highlighting an opportunity for brands to align with consumer desires for ethical consumption. However, the decline in pre-loved clothing searches suggests that convenience is overshadowing sustainable choices, a gap that sustainable brands need to address by facilitating a seamless consumer experience.