Advertising in a Recession

An overview of the approaching economic impacts and how brands can use them to their advantage.

Introduction

With inflation at 40-year high and a 2023 recession predicted, we thought it would be useful to quickly unpick the key themes at work and outline some key strategies that brands might want to consider in advance.

Inside the report:

Inflation and Recession Overview
Price Elasticity of Demand and Substitutions
Why are recessions a problem for advertisers?
Actions for brands

Download the report in full below.

Download the Report

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