Advertising in a Recession
An overview of the approaching economic impacts and how brands can use them to their advantage.
With inflation at 40-year high and a 2023 recession predicted, we thought it would be useful to quickly unpick the key themes at work and outline some key strategies that brands might want to consider in advance.
Inside the report:
- Inflation and Recession Overview
- Price Elasticity of Demand and Substitutions
- Why are recessions a problem for advertisers?
- Actions for brands
Download the report in full below.