Currys Experts Go To Extreme Lengths To Avoid Football On TV

Excited to see our latest campaign launch for Currys plc' "No Interruptions." The ad highlights the commitment of Currys' staff to eliminating distractions, ensuring customers get the best advice in selecting the ideal TV for an upcoming summer of sports.

🗣️ According to our UK Account Director, Oli Moore, Currys aims to be part of the conversation everywhere – at homes, pubs, and on-the-go, providing everyone the opportunity to discover their ultimate home viewing experience.

SOURCE: Creative Salon

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SOURCE: Campaign UK

School Reports 2024: How agencies are tackling the 'wild ride' of growing staffing numbers

As part of Campaign UK’s School Reports 2024, Charlotte Rawlings spoke to industry leaders about how agencies can best handle the ups and downs of staffing changes, as around half of agencies increased their workforce last year.

🗣️ Our joint UK managing director, Kate Anthony, advocates for a people-centric approach, urging agencies to prioritise their team members and pursue opportunities that align with their organisational culture and capacity. By doing so, she asserts, agencies can not only achieve success but also foster a thriving environment for growth and collaboration.

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SOURCE: Performance Marketing Awards

Performance Marketing Awards 2024 shortlist

Thrilled to announce that our Performics UK @ Spark Foundry team has been shortlisted for Best Team in Performance Marketing at the 2024 Performance Marketing Awards! 

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SOURCE: Econsultancy

Luxury and generative AI: is innovation worth the risks?

💥 “The luxury sector has always been at the forefront of innovation”.

Our UK managing director, Kate Anthony, shared her thoughts with Econsultancy's Rebecca Sentance, shedding light on how luxury brands are using generative AI.

Kate emphasises the importance of transparency in disclosing the utilisation of generative AI, fostering community involvement, and enriching the overall experience. 

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SOURCE: Campaign UK

Will AI power a reboot of full-service agencies?

As AI advances swiftly, it's sparking important conversations about its impact on agencies.

Campaign UK’s Beau Jackson explores how AI could reshape full-service agencies with insights from industry leaders.

đź’Ą Our UK Managing Director, Marcos Angelides, shares a straightforward view: AI won't single-handedly drive the change; it's about how we use data, people, and processes together!

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