March 5

How has the industry changed since the last All In Census?

Latest News

Spark Foundry's Kudzai Mubaiwa on the Challenges and Opportunities of Performance Marketing

In this ExchangeWire VoxPop, Kudzai Mubaiwa, Head of Performance, Performics @ Spark Foundry UK, joins ExchangeWire COO Lindsay Rowntree to discuss the challenges and opportunities presented by performance marketing.

SOURCE: ExchangeWire

August 1

Game On: The Power of In-Game Advertising for Brands and App Developers

Our Chief Digital, Data & Technology Officer at Performics @ Spark Foundry, Tom Wigley, spoke recently at ExchangeWire's ATS London about the benefits of advertising in mobile games, its impact on user engagement and the potential this channel has with unique formats that capture attention.

SOURCE: The Media Leader

July 6

Levelling up: why gaming is the cheat code for modern marketing

Imagine it was 2018 and none of your competitors were using social media. That’s the opportunity that gaming offers today, writes Marcos Angelides, Spark Foundry’s chief strategy and innovation officer.

SOURCE: Campaign

Kudzai Mubaiwa, Head of Performance, Spark Foundry

June 19

Spark Foundry appoints Kudzai Mubaiwa as Head of Performance

Kudzai Mubaiwa will oversee a 140-strong performance department.