March 5

How has the industry changed since the last All In Census?

Latest News

Herradura Tequila celebrates International Margarita Day with first ever UK ad campaign

Super premium tequila brand, Herradura, part of Brown-Forman’s Emerging Brands portfolio, will be launching its first ever OOH campaign in the UK to celebrate Margarita Month this February. Media agency Spark Foundry handled the media planning and campaign execution with buying by OOH agency, Kinetic.

SOURCE: Campaign

October 18

How Spark Foundry made Boursin Cheese a year-long luxury

Boursin Cheese faced the challenge of a long-term over-reliance on the Christmas period for sales. The brief – spanning four years – was to use media to contribute to the "de-seasonalisation" of the brand and increase market penetration and sales during other times of the year, such as summer.

SOURCE: Campaign

October 3

Campaign Faces To Watch 2022: Angela Lee

At Spark Foundry, chief executive Pete Edwards says that account director Angela Lee has been instrumental in an upturn in client satisfaction: “Angela is an inclusive, empathetic and proactive leader that understands the value of putting her team first while delivering impeccable client service. She has consistently increased client review scores since joining one of the agency’s largest accounts taking it up 15% year on year.

SOURCE: Campaign

September 27

Asda gamifies supermarket in ad campaign for new loyalty programme

Supermarket Asda has rolled out an advertising campaign by Spark Foundry and Havas London to promote its recently-launched loyalty program, Asda Rewards, to all its 633 stores across the UK and online via Asda.com.