Latest News

SOURCE: Campaign UK

Media Matters: why magazine media works for… Automotive

In Campaign UK's latest article, industry leaders dive into why magazine media remains a powerful channel for automotive brands.

Our UK Planning Account Manager, Imogen McNab, highlights that today’s automotive consumers are increasingly driven by in-depth research and real-world reviews.

She also emphasises the importance of “marketers thinking strategically about their presence in ChatGPT’s rankings on specific search terms, as AI plays a growing role in consumer decision-making.”

SOURCE: ExchangeWire

Our latest Insights Accelerated report is featured in ExchangeWire’s Digest!

Discover this quarter’s biggest insights on tokenism concerns, gaming’s cultural impact, and growing public interest in sustainability. 🔎

SOURCE: The Drum

Is SVOD content sticky enough to embrace the ’ad break’?

🔺 SVOD platforms once liberated creators from ad breaks, but now, ad-supported models are returning as a revenue strategy.

🗣️ Our very own UK Head of Innovation and Technology, Will McMahon and UK Head of AV, Rebecca Candeland, explore how SVOD can use “sticky” content to keep viewers hooked through ads.

SOURCE: Econsultancy

Zero-click commerce: If AI changes the way we shop, what will it mean for brand?

🔺 Do retailers need to invest in new architecture? At the Festival of Marketing earlier this month, our very own UK co-Managing Director, Marcos Angelides, shared how AI could soon let us shop without even clicking.

👾 Explore what zero-click commerce means for brands and customers on Econsultancy.