Latest News

SOURCE: The Drum

From Diwali to Christmas: how should advertisers celebrate key cultural moments?

💥 In The Drum’s latest piece, IAB UK members share their thoughts on how advertisers can maximise their festive campaigns in 2024.

🔍 Sameeha Choudhury, UK Group Account Director, emphasises the importance of inclusivity - "to ensure that campaigns celebrating special occasions resonate with everyone, they must be relatable to audiences across different socioeconomic, racial, and religious backgrounds."

SOURCE: Performance Marketing World

Performance Marketing World Awards 2024: shortlist announced

Thrilled to announce that our Performics UK @ Spark Foundry team has been shortlisted in three categories at the Performance Marketing World Awards 🚀

🤝🏼 B2B
🔎 SEO
🏆 Team of the Year

Wishing the best of luck to everyone for the awards ceremony on November 6th 💥 Fingers crossed!
 

SOURCE: Campaign UK

Spark Foundry UK hires chief strategy officer

Beyond excited to have Venya Wijegoonewardene join us as our new Chief Strategy Officer! 💥

Venya’s wealth of expertise will be pivotal in driving our agency into a new era of “Accelerated Intelligence, Human Connections.” 🚀

We’re excited to welcome her to the team and can’t wait to see the impact she’ll make!
 

SOURCE: ExchangeWire

Gaming: The Media Industry’s £144bn Sleeping Giant

🎮 Gaming has grown into a cultural force, reshaping the media landscape. With advancing ad tech and major releases, gaming offers brands a unique, untapped opportunity to connect and grow.

🗣️ Our UK Account Director, Michael Clingham, and Account Manager, Oliver Wong, delve into the untapped marketing potential of the gaming world and how forward-thinking brands are seizing this moment.