SOURCE: Little Black Book
Asda Uses Football to Tackle Loneliness and Isolation in Older Generations
Excited to share our involvement with Global, SPP Media (London) Ltd, and LADbible Group for Asda's âNanzonesâ initiative! This inspiring project uses football to tackle loneliness and isolation among older generations. âœïž
Known for their commitment to the elderly community, ASDA has introduced the UKâs first ânanzonesâ in their stores. These football fan zones offer free food, a big screen, and a welcoming space for older adults to connect and enjoy the game together.
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