February 21

Currys Staff Get Drenched In Recycling Campaign

The series of TV, digital and social spots were developed by AMV BBDO and Spark Foundry.

SOURCE: Creative Salon

Tweets by @sparkfoundryuk

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SOURCE: Campaign Magazine UK

January 19

Vote for swagger: how marketers and advertisers can make this election year one to remember

“AI commerce is coming this year, and it’s going to hit us like a freight train.”
Last week, Campaign UK hosted its annual 'Year Ahead' breakfast briefing, and our UK Managing Director, Marcos Angelides, was there to share some insights on what this year has in store.

SOURCE: ExchangeWire

January 12

Predictions 2024: Audio

What's the prediction for the audio advertising market this year?

According to our UK Investment Director, Mike Lawrence, smart speaker integrations will continue to mature and become more sophisticated, and 2023 will be the year that AI makes its mark.

SOURCE: The Media Leader

December 20

Will brands have rights to AI-generated ads?

Generative AI will be critical to the future of advertising across platforms, but is it worth doing if brands do not own the creative? Will McMahon shares his opinion on The Media Leader.

SOURCE: Campaign Magazine UK

December 11

Spark Foundry names chief operating officer and managing directors

Spark Foundry has named Nigel Waring as chief operating officer and Marcos Angelides and Kate Anthony as joint managing directors.