Spark Foundry’s Insight Accelerated report finds that VR enthusiasm soars, live shopping is growing, and sustainability tops searches in Q1 2023
Spark Foundry, the UK Acceleration agency, outlines Q1 2023 trends in its latest insights report looking at Social Commerce, Sustainability and Gaming.
How Spark Foundry made Boursin Cheese a year-long luxury
Boursin Cheese faced the challenge of a long-term over-reliance on the Christmas period for sales. The brief – spanning four years – was to use media to contribute to the "de-seasonalisation" of the brand and increase market penetration and sales during other times of the year, such as summer.
Campaign Faces To Watch 2022: Angela Lee
At Spark Foundry, chief executive Pete Edwards says that account director Angela Lee has been instrumental in an upturn in client satisfaction: “Angela is an inclusive, empathetic and proactive leader that understands the value of putting her team first while delivering impeccable client service. She has consistently increased client review scores since joining one of the agency’s largest accounts taking it up 15% year on year.
Asda gamifies supermarket in ad campaign for new loyalty programme
Supermarket Asda has rolled out an advertising campaign by Spark Foundry and Havas London to promote its recently-launched loyalty program, Asda Rewards, to all its 633 stores across the UK and online via Asda.com.
OOH Business Director Nadia Stowell discusses Digital Out-of-Home advertising in NDA Roundtable
Spark Foundry's Nadia Stowell took part in a panel discussion on the capabilities of Digital OOH advertising. She warned brand marketers not to flock to programmatic DOOH simply because it’s new and exciting. Rather, they should make sure they have the right data and right strategy to make DOOH work in the context of their own objectives and KPIs.