Media Matters: why magazine media works for… Automotive
In Campaign UK's latest article, industry leaders dive into why magazine media remains a powerful channel for automotive brands.
Our UK Planning Account Manager, Imogen McNab, highlights that today’s automotive consumers are increasingly driven by in-depth research and real-world reviews.
She also emphasises the importance of “marketers thinking strategically about their presence in ChatGPT’s rankings on specific search terms, as AI plays a growing role in consumer decision-making.”
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