Latest News

SOURCE: The Drum

Is SVOD content sticky enough to embrace the ’ad break’?

🔺 SVOD platforms once liberated creators from ad breaks, but now, ad-supported models are returning as a revenue strategy.

🗣️ Our very own UK Head of Innovation and Technology, Will McMahon and UK Head of AV, Rebecca Candeland, explore how SVOD can use “sticky” content to keep viewers hooked through ads.

SOURCE: Econsultancy

Zero-click commerce: If AI changes the way we shop, what will it mean for brand?

🔺 Do retailers need to invest in new architecture? At the Festival of Marketing earlier this month, our very own UK co-Managing Director, Marcos Angelides, shared how AI could soon let us shop without even clicking.

👾 Explore what zero-click commerce means for brands and customers on Econsultancy.

SOURCE: Campaign UK

Spark Foundry UK wins Bronze for Media Innovation at Media Week Awards!

🔺 What a night at Campaign UK's Media Week Awards!

We are thrilled to have walked away with BRONZE in Media Innovation for "All aboard the game train", a creative campaign for Rail Delivery Group 🥉

A massive thanks to our incredible client for their support and to our team for always going above and beyond 👏🏼
 

SOURCE: The Drum

Ad of the Day - The Drum: Currys’ die-hard online shoppers confused by IRL experience

Currys plc's latest ad invites you to “See It, Feel It, Try It” with a fun, documentary-style experience celebrating the joy of in-store shopping!

Well done to everyone who worked on the campaign 👏🏻 and thanks to The Drum for making it their ad of the day!